مدلی از اشتراک دانش برای ارتقای نوآوری اجتماعی: موردمطالعه یک شبکه اجتماعی حرفه‌ای

نوع مقاله : مقاله پژوهشی با اصالت

نویسندگان

1 دانشجوی دکتری، مدیریت فناوری اطلاعات، مدیریت فناوری اطلاعات، مدیریت و اقتصاد، تربیت مدرس، تهران، ایران،omid.dehghan@modares.ac.ir

2 استادیار، مدیریت فناوری اطلاعات، مدیریت و اقتصاد، تربیت مدرس، تهران، ایران، a.sarabadani@modares.ac.ir

10.47176/SMOK.2026.1994

چکیده

هدف: پژوهش حاضر مدلی را آزمون می‌کند که قصد دارد نشان دهد چگونه شدت استفاده از یک شبکه حرفه‌ای به اشتراک دانش و نهایتاً نوآوری اجتماعی منجر می‌شود و متغیرهای روان‌شناختی دراین‌بین چه تأثیری دارند.
روش پژوهش: داده‌ها از طریق پرسشنامه گردآوری شد و روایی صوری آن توسط شش متخصص تأیید گردید. بر اساس تحلیل توان آماری کوهن، حداقل حجم نمونه 68 نفر برآورد شد، اما 221 پرسشنامه از کاربران دارای مدرک کارشناسی‌ارشد یا دکتری شاغل در شرکت‌های فناوری اطلاعات استان تهران جمع‌آوری شد. نمونه‌گیری به روش در دسترس انجام گرفت و داده‌ها با استفاده از PLS-SEM در نرم‌افزار SmartPLS 3 تحلیل شدند.
یافته‌ها: همه فرضیه های پژوهش با ضرایب بتای 288/0- تا 863/0 و ضرایب تی 680/7 تا 324/45 مورد تأیید قرار گرفتند. نتایج نشان داد که استفاده بیشتر از رسانه‌های اجتماعی حرفه‌ای، مقایسه اجتماعی صعودی را افزایش می‌دهد. این نوع مقایسه، حسادت خوش‌خیم را تقویت و حسادت بدخیم را تضعیف می‌کند. حسادت خوش‌خیم موجب افزایش اشتراک‌گذاری فعال دانش، و حسادت بدخیم موجب تقویت اشتراک‌گذاری واکنشی دانش می‌شود. هر دو نوع اشتراک‌گذاری دانش نیز به‌طور معناداری نوآوری اجتماعی را ارتقا می‌دهند.
بحث: این مطالعه با نشان دادن اینکه رابطه بین استفاده حرفه‌ای از رسانه‌های اجتماعی و نوآوری اجتماعی توسط یک فرآیند میانجیگری متوالی را به هم مرتبط می‌کند، ادبیات را پیش می‌برد.
نتیجه‌گیری: شبکه‌های اجتماعی حرفه‌ای می‌توانند با فعال‌کردن نوعی از مقایسه اجتماعی روبه‌بالا منجر به فرایندی مؤثر برای ارتقای نوآوری اجتماعی شوند.

چکیده تصویری

مدلی از اشتراک دانش برای ارتقای نوآوری اجتماعی: موردمطالعه یک شبکه اجتماعی حرفه‌ای

تازه های تحقیق

  1. رسانه‌های اجتماعی حرفه‌ای از طریق اشتراک‌گذاری دانش، نوآوری اجتماعی را ترویج می‌دهند.
  2. مقایسه اجتماعی رو به بالا، پاسخ‌های سازنده را به جای پاسخ‌های مضر تشویق می‌کند.
  3. حسادت خوش‌خیم، اشتراک‌گذاری دانش پیشگیرانه را در بین متخصصان افزایش می‌دهد.
  4. اشتراک‌گذاری دانش واکنشی و پیشگیرانه، هر دو از نوآوری اجتماعی پشتیبانی می‌کنند.
  5. یک مسیر جدید، استفاده از رسانه‌های اجتماعی را از طریق احساسات به نوآوری اجتماعی پیوند می‌دهد.

کلیدواژه‌ها

عنوان مقاله [English]

A Knowledge-Sharing Model to Enhance Social Innovation: Evidence from a professional social network

نویسندگان [English]

  • Omid Dehghann 1
  • Abolghasem Sarabadani 2
1 Ph.D. Student, Faculty of Management and Economics, Tarbiat Modares University, Iran, omid.dehghan@modares.ac.ir
2 Assistant Professor, Faculty of Management and Economics, Tarbiat Modares University, Iran, a.sarabadani@modares.ac.ir
چکیده [English]

Purpose: This study tests a model that examines how the intensity of professional network use promotes knowledge sharing and, ultimately, social innovation, while also investigating the influence of psychological factors in this relationship.
Methodology: Data were collected using a questionnaire. Face validity was established through expert evaluation by six specialists. Based on Cohen's statistical power analysis, the minimum required sample size was estimated at 68 participants. A total of 221 questionnaires were collected from professional users holding master's or doctoral degrees and employed in information technology companies in Tehran Province. Convenience sampling was employed, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3.
Results: All research hypotheses were confirmed with beta coefficients ranging from -0.288 to 0.863 and t-coefficients ranging from 7.680 to 45.324.The results showed that the intensity of professional social media use significantly increased upward social comparison. Upward social comparison positively affected benign envy  and negatively affected malicious envy. Benign envy promoted active knowledge sharing, whereas malicious envy increased reactive knowledge sharing. Both active and reactive knowledge sharing significantly enhanced social innovation.
Discussion: This study advances the literature by demonstrating that the relationship between professional social media use and social innovation.
Conclusion: Professional social media platforms can enhance social innovation by fostering upward social comparison, encouraging proactive knowledge sharing, and supporting organizational knowledge management through appropriate incentive and recognition mechanisms.

کلیدواژه‌ها [English]

  • Knowledge Sharing
  • Social Media
  • Intensity of Use
  • Co-Creation
  • Envy
  • Social Innovation
  • Social Comparison

Copyright ©, Omid Dehghann; Abolghasem Sarabadani

License

Published by Imam Hossein University. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode  

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مدیریت راهبردی دانش سازمانی
دوره 9، شماره 2 - شماره پیاپی 33
شماره پیاپی 33، فصلنامه تابستان
تیر 1405
صفحه 1-45

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