برنامه مدیریت دانش بازارمحور در تعاونی‌های تولیدی؛ شناسایی عوامل کلیدی موفقیت و پیامدهای پیاده‌سازی با روش FCM (مورد مطالعه: تعاونی‌های تولیدی)

نوع مقاله : مقاله پژوهشی با اصالت

نویسندگان

1 گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم آباد، ایران

2 گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم آباد، ایران

3 استاد، گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم آباد، ایران

4 استاد، گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم آباد، ایران

10.47176/smok.2024.1776

چکیده

هدف: آمیختگی موفقیت‌آمیز بین مدیریت دانش و جهت‌گیری به بازار در تعاونی­های تولیدی می‌تواند مبنایی برای بهبود عملکرد و رشد این بنگاه­ها را فراهم سازد. لذا مدیریت دانش و جهت‌گیری به بازار، به عنوان دو رویکرد مؤثر در مدیریت، می‌توانند به بهبود فعالیت‌های سازمانی کمک کنند. ازاین‌رو پژوهش حاضر باهدف شناسایی عوامل کلیدی موفقیت و پیامدهای پیاده­سازی مدیریت دانش بازارمحور انجام پذیرفته است.
روش پژوهش: پژوهش حاضر از نظر هدف کاربردی از حیث گردآوری اطلاعات در زمره پژوهش­های اکتشافی است که با توجه به بستر مورد مطالعه با رویکرد مطالعه موردی انجام شده است. همچنین این پژوهش از نوع تحقیقات آمیخته به صورت کیفی و کمی و بر مبنای فلسفه قیاسی استقرایی است. جامعه آماری پژوهش در هر دو بخش کیفی و کمی، خبرگان با تحصیلات دانشگاهی و تجربه در اداره و مدیریت بخش تعاونی هستند که با روش نمونه­گیری هدفمند و بر اساس اصل کفایت نظری 12 نفر از آنان به عنوان اعضای نمونه انتخاب‌شده‌اند. ابزار گردآوری اطلاعات در بخش کیفی مصاحبه است که روایی و پایایی آن با استفاده از روایی محتوایی و روایی نظری و روش پایایی سنجی درون کدگذار و میان کدگذار تایید شد. همچنین ابزار گردآوری اطلاعات در بخش کمی پرسشنامه است که روایی و پایایی آن با استفاده از روایی محتوایی و پایایی باز آزمون تائید شد. به منظور تجزیه و تحلیل داده­ها در بخش کیفی از رویکرد کدگذاری و در بخش کمی از روش نقشه شناختی فازی استفاده شده است.
یافته‌ها: یافته­های پژوهش نشان داد که نهادینه سازی فرهنگ دانش محور و مشوق توزیع دانش، ترکیب هم­افزای مدیریت دانش و مدیریت ارتباط با مشتری و بهره گیری از مکانیسم های منسجم در جهت تسهیل ترویج مبادله سازمانی مهم‌ترین عوامل کلیدی پیاده‌سازی موفق مدیریت دانش بازارمحور در تعاونی­های تولیدی هستند. همچنین افزایش توانایی در حاکم نمودن فرهنگ مشتری گرایی، خدمات گرایی، نوگرایی و نوآوری، تسهیل قابلیت های تصمیم گیری در موقعیت های استراتژیک و توسعه و ارتقا الگوهای رقابت پذیری و کارآفرینی به‌عنوان مهم‌ترین پیامدهای پیاده­سازی موفق مدیریت دانش بازارمحور در تعاونی­های تولیدی شناسایی شدند.
نتیجه‌گیری: نتایج نشان داد که بررسی و شناخت عوامل کلیدی موفقیت و پیامدهای پیاده‌سازی مدیریت دانش بازارمحور در تعاونی‌های تولیدی، به‌عنوان یک ضرورت برای دستیابی به عملکرد بهتر و پایداری این سازمان‌ها و همچنین دستیابی به مزیت رقابتی پایدار مطرح می‌شود. به‌علاوه، نتایج بخش کمی پژوهش مشتمل بر سنجش میزان اهمیت و اولویت‌بندی عوامل کلیدی موفقیت و پیامدهای پیاده‌سازی مدیریت دانش بازارمحور در تعاونی‌های تولیدی است. براین‌اساس مهم‌ترین عوامل کلیدی پیاده‌سازی موفق مدیریت دانش بازارمحور، نهادینه‌سازی فرهنگ دانش‌محور و مشوق توزیع دانش، ترکیب سینرژیک مدیریت دانش و مدیریت ارتباط با مشتری، بهره گیری از مکانیسم‌های منسجم در جهت تسهیل ترویج مبادله سازمانی هستند. همچنین افزایش توانایی در حاکم نمودن فرهنگ مشتری‌گرایی، خدمات گرایی، نوگرایی و نوآوری، تسهیل قابلیت‌های تصمیم‌گیری در موقعیت‌های استراتژیک، توسعه و ارتقا الگوهای رقابت‌پذیری و کارآفرینی به‌عنوان مهم‌ترین پیامدهای پیاده‌سازی مدیریت دانش بازارمحور شناسایی شدند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Market-oriented knowledge management program in production cooperatives; Identifying critical success factors and consequences of implementation with FCM method (Case Study: production cooperatives)

نویسندگان [English]

  • Seyed Mojtaba Karimi 1
  • Seyed Najmedin Mousavi 2
  • Hojat Vahdati 3
  • Reza Sepahvand 4
1 Department of Management, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran
2 Department of Business Administration, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran
3 Professor, Department of Management, Faculty of Management and Economics, Lorestan University, Khoramabad, Iran
4 Professor, Department of Business Administration, Faculty of Management and Economics, Lorestan University, Khoramabad, Iran
چکیده [English]

Purpose: Successful integration of knowledge management and market orientation in production cooperatives can provide a basis for improving the performance and growth of these enterprises. Therefore, knowledge management and market orientation are two practical approaches in management that can help improve organizational activities. Thus, the present study aimed to identify the critical success factors and consequences of implementing market-oriented knowledge management.
Methodology: The present study is exploratory research in terms of its purpose and data collection, which was conducted with a case study approach in the context of the study. This research is also a mixed qualitative and quantitative research based on the inductive deductive philosophy. The study's statistical population in both the qualitative and quantitative sections is experts with university education and experience in the administration and management of the cooperative sector, 12 of whom were selected as sample members by purposive sampling and based on the principle of theoretical adequacy. The data collection tool in the qualitative section is an interview; the validity and reliability were confirmed using content and theoretical validity and the intra-coder and inter-coder reliability methods. The data collection tool in the quantitative section is a questionnaire, the validity and reliability of which were confirmed using content validity and test-retest reliability. The coding approach was used to analyze the data in the qualitative section, and the fuzzy cognitive map method was used in the quantitative section.
Findings: The research findings showed that institutionalizing a knowledge-based culture and encouraging knowledge distribution, synergistic combination of knowledge management and customer relationship management, and utilizing coherent mechanisms to promote organizational exchange are the essential key factors for successfully implementing market-oriented knowledge management in production cooperatives. Also, increasing the ability to govern a culture of customer orientation, service orientation, modernity, and innovation, facilitating decision-making capabilities in strategic situations, and developing and promoting competitiveness and entrepreneurship patterns were identified as the most critical outcomes of successfully implementing market-oriented knowledge management in production cooperatives. In addition, the quantitative part of the research results includes measuring the importance and prioritizing the critical success factors and consequences of implementing market-oriented knowledge management in production cooperatives. Accordingly, the essential critical factors for successfully implementing market-oriented knowledge management are institutionalizing a knowledge-oriented culture and encouraging knowledge distribution, synergistic combination of knowledge management and customer relationship management, and utilizing coherent mechanisms to promote organizational exchange. Also, increasing the ability to govern a culture of customer orientation, service orientation, modernity, and innovation, facilitating decision-making capabilities in strategic situations, and developing and promoting competitiveness and entrepreneurship patterns were identified as the most critical consequences of implementing market-oriented knowledge management.
Research limitations: Despite its theoretical and applied findings that make a valuable contribution to the existing literature, the present study also has limitations, including the lack of specific research in the field of market-oriented knowledge management in domestic and foreign research, which faced researchers with theoretical limitations. Also, the present study sample was selected from among experts in the cooperative sector; experts' participation in market-oriented knowledge management may limit the generalizations.
Originality/value: Knowledge management and market orientation significantly affect competitive advantage and competitiveness enhancement, and prioritization of critical success factors and consequences of implementing market-oriented knowledge management in production cooperatives was identified.

کلیدواژه‌ها [English]

  • Knowledge management
  • market-oriented knowledge management
  • production cooperatives
  • fuzzy cognitive map method

Copyright ©, Seyed Mojtaba Karimi, Seyed Najmedin Mousavi, Hojat Vahdati, Reza Sepahvand

License

Published by Imam Hossein University. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

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مدیریت راهبردی دانش سازمانی
دوره 7، شماره 3 - شماره پیاپی 26
شماره پیاپی26، فصلنامه پاییز
مهر 1403
صفحه 67-86

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