Alalwan, A.A., Rana, N.P., Dwivedi, Y.K., Algharabat, R(2017). Social media in marketing: a review and analysis of the existing literature. Telematics Inf. 34 (7), 1177–1190.
Ahmadnejadmasti, Amirreza; Lotfizadeh, Fereshte; Heydarzadeh Hanzaei, Kambiz; (2022) The effect of advertising features in social media on customers' willingness to buy with a descriptive research approach. Journal: Marketing Management 55, 15-1. [In Persian]
Arabshahi, Masoumeh, Kabiri, Alame, & Behbodi, Omid. (2022). The effect of knowledge value of top managers on knowledge sharing practices, open innovation and organization performance. Organizational Knowledge Management Quarterly, 5(1), 165-191. [In Persian]
Babakhani, Amin; Ahmadi, Saba ; (2022) Review of strategies to remove the limitations of realizing green marketing in the conference insurance industry: improvement and restructuring of organizations and businesses » Volume 2, 139-149. [In Persian]
Beheshti, Mohammad Bagher; Nasser, Sanobar and Farzaneh Kajaabad (2009), "Investigation of factors affecting the net entry and exit of firms in Iran's industrial sector", Iranian Economic Research Quarterly, year 13, number 38, pp. 157-179. [In Persian]
Beheshti, Mohammad Bagher; Nasser, Sanobar and Farzaneh Kajaabad (2009), "Investigation of factors affecting the net entry and exit of firms in Iran's industrial sector", Iranian Economic Research Quarterly, 13 (38), 157-179. .[In Persian]
Dwivedi, Y.K., Ismagilova, E., Hughes, D.L., Carlson, J., Filieri, R., Jacobson, Kumar, V(2020). Setting the future of digital and social media marketing research: perspectives and research propositions. Int. J. Inf. Manag. 102-168.
Ebrahimi Salari, Taghi; Barzegar, Nixa, (2013), Examining Iran's business situation with emphasis on the global competitiveness index, the first sustainable development conference with the approach of improving the business environment, 13-11.[In Persian]
Eskandari, Karim; Bigelow, Leila (2022). Designing an industry marketing research evaluation model (B2B) with an emphasis on organizational purchasing behavior pattern. Journal of Marketing Management, 7(54), 91-69. [In Persian]
Fahandjasadi, Mohammad Ali; (2022) Factors influencing the selection of the type of marketing strategy for food industry products with a focus on new products (Case study: Conference: Interdisciplinary Studies in Management and Engineering, 5th period; A2745-2752. [In Persian]
Jamal , M., Ahmed H.G (2015), Firm capabilities and performance: institutional perspective on foreign and local firms in China, Chinese Economy, Vol. 46 No. 5, pp. 86-104.
Jovan Amani, Vadod; Akbari, Hamid; (2022) The effect of branding in the expansion of marketing and export of knowledge-based companies' products in the market of neighboring countries (case study: customers of knowledge-based companies of Mazandaran Science and Technology Park). Marketing Management Magazine 17(54, 93-110. [In Persian]
Hosni Kabutrkhani, Mohammad Amin; (2022) Pricing in Marketing, Conference: Improvement and Reconstruction of Organizations and Businesses, Volume 2, 629-640. [In Persian]
Khairi, Bahram, Abbas Alizadeh, Mansoura. (2009). political marketing; Towards market-oriented political organizations. Scientific Journal of Organizational Culture Management, 6(18), 169-180. [In Persian]
Kafashpour, A., Shaban Brun, A. and Rahimi, A. (2014), Investigating the effect of differentiation competitive strategy on performance considering the mediating role of pioneering market orientation, the first scientific research conference on new findings of management, entrepreneurship and education sciences in Iran, 10-10. [In Persian]
Memipour, Siab; Besharti, Zahra; Behboudi, Daoud (2013) Investigating and prioritizing investment attraction factors in Anzali Free Zone, Journal of Regional Economy and Development 21(7), 27-29. [In Persian]
Mehran, Zahra, 2019, investigation of the role of political marketing in the acceptance of public policies of the society, the sixth national conference of modern researches in the field of humanities, economics and accounting. [In Persian]
Misirlis, N., & Vlachopoulou, M. (2018). Social media metrics and analytics in marketing– S3M: A mapping literature review. International Journal of Information Management, 38 (1), 270–276.
Nijssen, E.J., Ordanini, A(2020). How important is alignment of social media use andR&D–Marketing cooperation for innovation success? J. Bus. Res. 116, 1–12.
Nouri, Elias. (2013)., "The place of the government in liberal schools", a collection of essays on the role of the government in the economy by Farahani Farad, 24-29. [In Persian]
Ostadi Iraj Marzieh, Suleiman Pourimran Mehbobe. (2016). The relationship between organizational resilience and competitiveness and sustainable competitive advantage studied: Bojnoord Cement Company, Journal of Future Management Studies (Management Studies), 28, (108), 14-19. [In Persian]
Rahimi, Akbar, Alivardizadeh, Hossein, & Mahmoudabadi, Samira. (2023). Investigating the effect of knowledge management on organizational agility with an emphasis on the mediating role of organizational innovation (research sample: defense project-oriented organizations). Organizational Knowledge Management Quarterly, 6(2), 21-52. [In Persian]
Rafiyan, Mojtabi; Masoudi, Sasan; (2016), the role of Aras commercial-industrial free zone in the urban spatial structure of East Azarbaijan: modern researches of geographical sciences, architecture and urban planning, 7, 14-19. [In Persian]
Rahnavard, Farajollah; (2009), factors affecting the performance of industrial free trade zones in Iran, management and development process: autumn and winter 2010, number 7. [In Persian]
Ringold, Debra Jones ,and Weitz, Barton (2007) Definition of Marketing: Moving from Lagging to Leading Indicator, Journal of Public Policy & Marketing 26(2): 251-260.
Shadmanfar, Mohammad Hossein, Alipour, Mohammad Hossein, & Makundi, Fouad. (2022). Extracting the pattern of inhibitors and facilitators of knowledge sharing using metacombination method. Organizational Knowledge Management Quarterly, 5(3), 111-150.
Shahdad, Ali; Golmkani, Mohammad ; (2022) The effect of social responsibility dimensions on the satisfaction of customers of the conference: improvement and reconstruction of organizations and businesses » period 2; 512-499. [In Persian]
Shiasi Qala Melki, Shkoufeh; Mohammadi, Mustafa ; (2022) The role of marketing in chain stores, conference: interdisciplinary studies in management and engineering » 5th term; 138-147.
Suryani, T., Fauzi, A. A., & Nurhadi, M. (2021). SOME-Q: A model development and testing for assessing the Consumers’ perception of social media quality of small medium-sized enterprises (SMEs). Journal of Relationship Marketing, 20(1), 62–90.
Talebian, Amir; (2007) Analysis of the social impact of industrial development in Asaluyeh region, Social Science Quarterly, 33, 55-75. [In Persian]
Tabatabaei Nesab, Seyyed Mohammad and Motamedi, Masoud. (2016). Brand strength: tools to measure the competitiveness of brands. International Conference on Industrial Development, 78-79. [In Persian]
Vollrath, M. D., & Villegas, S. G. (2022). Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. Journal of Marketing Analytics, 1-8.