The role of artificial intelligence assistants in the innovative behavior of knowledge workers: A case study of Amerandish hooshmand company

Ghasemnejad, Yaser; Jafarabadi, Mahan; Ghanbari, Abolfazl; Javaheri Zadeh, Ebrahim

doi:10.47176/SMOK.2026.1988

The role of artificial intelligence assistants in the innovative behavior of knowledge workers: A case study of Amerandish hooshmand company

Articles in Press

Document Type : Original Research Paper

Authors

Yaser Ghasemnejad ¹

Mahan Jafarabadi ²

Abolfazl Ghanbari ³

Ebrahim Javaheri Zadeh ⁴

¹ Assistant Professor, Faculty of Management and Strategic Planning, Imam Hussein Comprehensive University, Iran, yaserghn@gmail.com

² Master's Student, Faculty of Management, Islamic Azad University, Iran, jafarabadi1378mahan@gmail.com

³ Master's Student, Faculty of Management and Accounting, Farabi Campus, University of Tehran, Iran, abolfazlghanbari342@gmail.com

⁴ Assistant Professor, Faculty of Economics and Administrative Sciences, University of Qom, Iran, Javaheri1390@gmail.com Corresponding author: Javaheri1390@gmail.com

10.47176/SMOK.2026.1988

Abstract

Purpose: this study was conducted to examine the effect of artificial intelligence assistants on the innovative behavior of employees at Amer Andish Hooshmand Company, considering the mediating role of AI competencies and the moderating role of organizational readiness.
Methodology: The research adopted a positivist, causal-comparative approach and was applied in nature. Its statistical population consisted of the employees of the knowledge-based company Amer Andish Hooshmand. Using random convenience sampling and Cochran’s formula, 140 individuals were selected as the sample. The collected data were analyzed using SPSS 27 and SmartPLS software.
Results: The research findings show that AI assistants have a positive and significant effect on employees’ innovative behavior. Moreover, AI competencies were confirmed as a mediating variable. However, the moderating role of organizational readiness was not confirmed, which may be related to the organization’s infrastructural or cultural limitations.
Discussion: The effectiveness of AI assistants on innovative behavior depends more on employees’ ability to use these tools effectively than on the availability of organizational infrastructure.
Conclusion: Given that the research findings indicate the mediating role of AI competencies in the relationship between AI assistants and innovative behavior, companies should focus mainly on developing AI competencies rather than merely purchasing or deploying AI tools.

Keywords

AI assistant

innovative behavior

AI competencies

organizational readiness

knowledge-based

Subjects

Knowledge Management Strategy

License

Published by Imam Hossein University. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

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