Investigating the impact of the internet of things ecosystem (IOTE) and big data analysis (BDA) on organizational strategic intelligence with the mediation of value creation ecology in the knowledge-based companies

Document Type : Original Research Paper

Authors

1 Associate Professor of Management, Faculty of Management & Economy, University of Shahid Bahonar Kerman, Kerman, Iran, Reza.Saeidi@uk.ac.ir

2 Associate Professor of Accounting, Baft Higher education complex, , Shahid Bahonar University of Kerman, Kerman, Iran, Behnamkaramshahi @uk.ac.ir

10.47176/SMOK.2026.1978

Abstract

Purpose: This study investigates the impact of the Internet of Things Ecosystem (IOTE) and Big Data Analysis (BDA) on Organizational Strategic Intelligence (OSI), mediated by Value Creation Ecology (VCE), to optimize strategic decision-making and competitiveness.
Methodology: A descriptive-correlational design employed, surveying 208 experts from knowledge-based firms via a validated 48-item questionnaire. Hypotheses were assessed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0.
Results: The PLS-SEM results showed that the independent variables explained 72.9% of the variance in strategic intelligence. All hypotheses supported: value creation ecology (β = 0.693), big data analytics (β = 0.462), and the Internet of Things (IoT) ecosystem (β = 0.375) each had a positive and statistically significant effect on strategic intelligence. Furthermore, the partial mediating role of value creation ecology confirmed using the Sobel test and VAF index.
Discussion: These findings substantiate that technological infrastructure alone is insufficient for strategic superiority; the synergistic integration of IOTE and BDA through VCE is critical. VCE’s partial mediation underscores that while data generation directly bolsters intelligence, ecological alignment amplifies the translation of raw data into strategic foresight. This addresses literature gaps by operationalizing how digital ecosystems catalyze predictive intelligence, transcending traditional descriptive analytics. Consequently, organizations must foster an ecology where data-driven insights intrinsically align with value creation imperatives to fully actualize strategic intelligence.
Conclusion: Cultivating OSI necessitates leveraging interconnected digital ecosystems to transform data into actionable foresight. Organizations must integrate these technologies to drive continuous learning, inter-organizational collaboration, and sustained competitive advantage within dynamic markets.

Graphical Abstract

Investigating the impact of the internet of things ecosystem (IOTE) and big data analysis (BDA) on organizational strategic intelligence with the mediation of value creation ecology in the knowledge-based companies

Highlights

  1. Internet of Things strengthens organizational strategic intelligence.
  2. Big data analytics improves strategic intelligence and decision quality.
  3. Value creation ecology partially mediates digital intelligence effects.
  4. Digital ecosystems transform data into strategic organizational insight.
  5. An integrated model explains strategic intelligence in knowledge-based firms.

Keywords

Main Subjects

Copyright ©, Reza ُSaeedi; Behnam Karamshahi

License

Published by Imam Hossein University. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode  

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  • Receive Date: 12 November 2025
  • Revise Date: 16 January 2026
  • Accept Date: 21 May 2026

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